Adaptable Eats
Experience Design
Adaptable Eats is a quick food experience that builds trust and engages users throughout the whole quick food journey, in an interactive and transparent design that prioritizes chef-user interaction.
Brief:
To design the future experience of quick food in a small footprint.
Teammates:
Madison McPeters, Roberto Ponte
Duration:
10 weeks
The Opportunity
What does the current market look like?
We also developed the following white space map:
More than 50% of park visitors are dissatisfied with their food experience.
(Leisure Trends Report 2024)
and spending on experiences has skyrocketed by 65% since 2019.
(Mastercard)
Concepts
We decided to iterate on the aspects of concepting that engaged reviewers such as immersivity, interactivity and automation.
Research + User Testing
Our research and user testing led us to three main insights which led to our final design.
In addition, Gen Z are driving the experience economy. They want sensory overload, interactive stories, and a food experience they can share with friends.
Final Design
Video Credits: Roberto Ponte
Drawing Credits: Madison McPeters
